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Launch week. The product works. One thing feels slightly off and you are the only person who can tell.
No timer. Most people answer in about 15 seconds.
A
Hold the launch. If I can feel it, they'll feel it.
B
Ship it. Momentum beats polish — we'll fix it in v2.
C
Ask the team. If they are proud of it, we go.
D
Cut the thing that feels off. Launch without it.